Hey, it's Rachael!

Digital Designer

Hello, I'm
Rachael Hartman.

If you're looking for your mythical design unicorn—congratulations, you've found her.

My career has taken me to every corner where design, marketing, and code intersect. I'm a website interface creator, a frontend developer, a brand curator, a graphic designer, an SEO optimization specialist, a slide deck wizard, and a Figma expert rolled into one. I have a passion for pixel-perfect design, making brand assets accessibility-friendly, and taking charge on projects big and small.

Experience

Eleos Health (Remote) — August 2025 to January 2026
Website Optimization Specialist

Designed components and new page layouts to blend with new brand standards. Worked within the marketing team to build new pillar pages. Collaborated with the website development team to convert designs into code. Created iconography and graphics when necessary to fill media gaps in the website. Worked closely with web analytics manager to find new ways to optimize performance.

Ambassador (Remote) — October 2024 to July 2025Design and Web Production Manager

Managed all marketing-related design and website work. Implemented fresh, streamlined brand standards. Headed project research, design, and implementation to migrate the 600-page Ambassador website from Sanity to Webflow while adhering to brand standards, accessible design practices, and mobile-responsive layouts. Considered the point of contact for all company-related design inquiries. Utilized Canva, Adobe InDesign, and Adobe Illustrator to create one-pagers, eBooks, social media images, email designs, and more.

SmartBear (Remote) — October 2023 to October 2024
Web Media Production Specialist

Managed help desk requests from other SmartBear teams to make changes to SmartBear websites and subsidiaries. Handled all requests for editing webpages, publishing blogs, and updating web content. Worked with the requester to achieve desired result and created graphics for these requests when applicable. Maintained SmartBear Academy, SmartBear Community, and the SmartBear Swag Shop.

Stoplight (Remote) — May 2021 to October 2023 Content Marketing Specialist

Led project efforts to research, design, and implement a new marketing website , and was the sole developer on the project, utilizing WebFlow while maintaining brand standards, proper mobile responsive design, and adhering to accessibility best practices. Designed and implemented a new blog design using HubL, HTML, CSS, and JavaScript.

Designed all marketing graphics, Google Slides, whitepapers, case studies, infographics, and other brand-related collateral. Created all public-facing company images, including profile banners, social images, and emails. Created a 43-page eBook using Adobe InDesign and Illustrator to capture key highlights of the company's podcast. Worked cross-departmentally within the entire company to create visual assets for other teams. Organized and managed the company's Google Drive file system and utilized Notion for asset request management, website change requests, brand guidelines, and other company-wide information.

Waltonen (Troy, MI) — July 2019 to January 2021 Digital Marketing Specialist

Completed marketing design work for Waltonen and client-based design work for its marketing agency. Designed, developed, and managed all Waltonen websites, as well as client websites for the agency. Strategized and designed social and email campaigns. Created social share imagery, emails, posters, and other design collateral. Utilized MailChimp, Salesforce, and Pardot for CRM and email automation. Optimized websites for SEO, accessibility, and design best practices.

PITSS (Troy, MI) — November 2015 to July 2019 Website Designer

Redesigned the PITSS website and completed a total brand overhaul. Created, edited, and designed all content for the PITSS website using WordPress, Divi, and custom PHP and CSS. Used SEO optimization best practices and accessibility standards to improve site traffic, site health, and page speed. Created slide decks and social share imagery that reflected existing brand materials.

Self-Employed (Remote) — November 2013 to Present Web and Graphic Designer Designer

Designs, codes, and implements websites for clients using Wordpress.com, Wordpress.org, Carrd.co, and Squarespace. Creates logos and other graphics used on client websites. Maintains and manages previous client projects to ensure stable, effective website performance. Designs brochures, invitations, signage, social media images, email images, logos, and other miscellaneous graphics for clients. Optimizes, designs, and copy-edits resumes and other documents.

Self-Employed (Remote) — November 2011 to Present Tumblr Theme Creator

Creates free-to-use Tumblr themes using HTML, CSS, JavaScript and jQuery, and Tumblr code variables. Uses effective design principles across all platforms and device sizes. Maintains and manages all themes to ensure compatibility with new Tumblr features and design standards. Responds to feedback and assists users with all questions, bug fixes, and requests. Amassed over 200,000 installations since 2015. Showcased in Tumblr's Theme Garden as a featured creator, with over 40,000 users actively using the themes today.

Contact

Email [email protected]

Portfolio https://www.rachael.work/

Skills

Coding Languages HTML5, CSS3, JavaScript, jQuery, JSON, PHP, HubL

Adobe Creative Suite InDesign, Illustrator, Acrobat, Photoshop, Premiere Pro

Design Tools Figma, Webflow, Wordpress, Canva, Affinity, Elementor, Divi

Marketing Tools HubSpot, MailChimp, Semrush, Salesforce, Pardot, Zoho

Productivity Tools Notion, Miro, Google Suite, Jira, Microsoft Office, Asana, Trello

Concepts UI/UX Design, Accessibility, SEO Optimization, APIs, Screen Size Responsive Design, Branding

Education

2013 – 2018 B.S. in Computer Science Oakland University

Certifications

LinkedIn Learning Foundations: Accessible Elearning
Designing from Figma to Webflow
No-Code CSS Layouts in Webflow
Webflow Collections and CMS

HubSpot HubSpot CMS Developer
HubSpot Marketing Software

Languages

Native Proficiency EnglishLimited Proficiency Italian

Why hire me?