Hey, it's Rachael!

Designed and optimized high-conversion website components and landing pages that aligned with brand standards and UX best practices.

Partnered with other marketing specialists to develop SEO-focused pillar pages to kickstart our initiative to expand into other markets.

Created wireframes and high-fidelity designs in Figma, collaborating with our web development agency to implement responsive frontend pages.

Contributed to and maintained scalable design systems and reusable UI components to ensure brand consistency and improve visual storytelling.

Led all marketing and website design initiatives.

Spearheaded a 600+ page website migration from Sanity to Webflow, improving content management efficiency and site scalability.

Implemented updated brand standards and accessible design practices that aligned with WCAG 2.1 guidelines and improved user experience.

Served as the primary point of contact for cross-departmental design requests, streamlining project intake and turnaround.

Produced high-impact marketing collateral including eBooks, one-pagers, social graphics, and email images using Adobe Creative Suite and Canva.

Managed internal web requests, delivering content updates and design improvements across multiple company websites with a fast SLA.

Edited and published blogs to support content marketing SEO initiatives.

Collaborated with stakeholders to translate business needs into effective web and visual solutions that increased form conversion rates.

Maintained key digital web properties, including SmartBear Academy, SmartBear Community, and the eCommerce SmartBear Swag Shop.

Led end-to-end marketing website migration to Webflow, improving design flexibility, site performance, site scalability, and organic traffic.

Ensured all web experiences followed responsive design and WCAG 2.1 accessibility standards while improving user experience on every page.

Updated our HubSpot blog design using HubL, HTML, CSS, and JavaScript.

Designed all marketing assets, including whitepapers, case studies, sales materials, digital ads, infographics, slide decks, and other collateral.

Produced a 43-page eBook in Adobe InDesign and Illustrator to repurpose podcast content into a high-performing lead-generation asset.

Partnered cross-functionally with product, engineering, sales, and customer success teams to develop cohesive corporate assets.

Organized and optimized the company's digital asset management system in Google Drive and Notion to improve team efficiency.

Designed and managed multiple company and client websites, balancing user experience (UX), branding, and performance best practices.

Developed and executed email marketing campaigns to support lead generation and brand awareness, improving click-through rate by 40%.

Created visual assets including email graphics, social media content, posters, digital ads, and other campaign collateral.

Utilized MailChimp, Salesforce, and Pardot for CRM and email automation.

Improved SEO and accessibility through ongoing design optimizations.

Worked as part of the in-house marketing agency to create client websites, email campaigns, and social media imagery, keeping frequent communication with the client and providing a quick turnaround time.

Led a full website redesign and brand overhaul, modernizing the company's digital presence using WordPress, Divi, PHP, and CSS.

Applied SEO best practices and WCAG 2.1 accessibility standards to improve site health, usability, and search visibility.

Updated our brand guidelines, and produced branded presentation decks and marketing visuals that aligned with the new brand standards.

Worked alongside the digital marketing specialist to produce and publish new webpages, blog posts, one-pagers, and social media content.

Designs, codes, and launches custom websites for clients using WordPress.com, WordPress.org, Carrd.co, and Squarespace.

Creates logos and brand identities for small businesses and creators.

Maintains and manages client websites to meet modern design standards.

Produces a wide range of marketing and print material for clients, including brochures, signage, email graphics, and social media visuals.

Provides resume design and document formatting services with a focus on clarity, hierarchy, and visual impact.

HTML5, CSS3, JavaScript, jQuery, JSON, PHP, HubL

Adobe Creative Suite (InDesign, Illustrator, Photoshop), Figma, Webflow, Canva, WordPress

HubSpot, MailChimp, Semrush, Salesforce, Pardot, Zoho

Notion, Miro, Google Suite, Jira, Microsoft Office, Asana, Trello

English (Native)

Italian, Spanish (Limited)

Develops custom Tumblr themes from scratch using HTML, CSS, JavaScript, and JSON.

Updates, maintains, and bug fixes using version control.

Achieved a cumulative 300,000 installations with more than 40,000 active users today.

Featured creator on the Tumblr theme market.

Four internal website launches to improve site usability, SEO, page speed, and web traffic.

Six client website launches with improved brand identity.

Dozens of multi-page eBooks and sales collateral that increased conversion rates.

Thousands of social media, email, and brand graphics.

Accessible Elearning Standards

Design from Figma to Webflow

No-Code Webflow CSS Layouts

Webflow Collections and CMS

HubSpot CMS Developer

HubSpot Marketing Software

I'm always optimistic. There's no skill I can't learn, no project too daunting for me to accomplish.

I believe in a "one for all" mentality. I love to brainstorm with others, whether it be on design solutions or the next big marketing campaign.

I'm a culture cultivator. You'll find me telling dad jokes, joining in on team bonding, and giving a bright smile everywhere I go.