oh, it's Rachael!

Get in Touch

Call: 248-310-3987

Email: [email protected]

Portfolio: rachael.work

About Me

Hi! I’m Rachael. I’m a designer who works in many online mediums: web, graphics, documents, and slides to name a few. I taught myself to code when I was 14, and I’ve been designing websites for fun ever since. In my career, I’ve developed a passion for digital marketing, branding, and content management. I’m outspoken, organized, communicative, and excellent at self-teaching.

My background transcends just design; I graduated from Oakland University with a B.S. in Computer Science and Informatics in 2018, and I have a passion for frontend code and data architecture. I'm outspoken, organized, communicative, and excellent at self-teaching.

Key Skills

Front-End Languages HTML5, CSS3, JavaScript, jQuery

Other Coding Languages HubL (HubSpot), JSON, PHP

Adobe Creative Suite InDesign, Illustrator, Premiere Pro

Concepts UI/UX Design, Screen Size Responsive Design, Accessibility, Branding

Web Tools Webflow, WordPress, Notion, HubSpot, Google Suite (Analytics, PageSpeed, Search Console, and Workspace), Figma, Miro, Canva, MailChimp, Pardot, Microsoft Office, Trello, Salesforce, Semrush, Zoho

Education

Oakland University Bachelor's Degree in Computer Science and Informatics, 2013 to 2018

Career Experience

Web Media Production Specialist SmartBear (Remote) — October 2023 to Present

Manages help desk requests from other SmartBear teams to make changes to SmartBear websites and subsidiaries. Handles all requests for editing webpages, publishing blogs, and updating web content. Works with the requestor to achieve desired result and creates graphics for these requests when applicable. Maintains SmartBear Academy, SmartBear Community, and the SmartBear Swag Shop.

Content Marketing Specialist Stoplight (Remote) — May 2021 to October 2023

Designed all marketing graphics, Google Slides, whitepapers, case studies, infographics, and other brand-related collateral. Created all public-facing company images, including profile banners, social images, and emails. Created a 43-page eBook using Adobe InDesign and Illustrator to capture key highlights of the company's podcast. Worked cross-departmentally within the entire company to create visual assets for other teams.

Led project efforts to research, design, and implement a new marketing website (stoplight.io), and was the sole developer on the project, utilizing WebFlow while maintaining brand standards, proper mobile responsive design, and adhering to accessibility best practices. Designed and implemented a new blog design (blog.stoplight.io) using HubL, HTML, CSS, and JavaScript.

Organized and managed the company's Google Drive file system and utilized Notion for asset request management, website change requests, brand guidelines, and other company-wide information.

Digital Marketing Specialist Waltonen (Troy, MI) — July 2019 to January 2021

Completed marketing design work for Waltonen and client-based design work for its marketing agency. Designed, developed, and managed all Waltonen websites, as well as client websites for the agency. Strategized and designed social and email campaigns. Created social share imagery, emails, posters, and other design collateral. Utilized MailChimp, Salesforce, and Pardot for CRM and email automation. Optimized websites for SEO, accessibility, and design best practices.

Website Designer PITSS (Troy, MI) — November 2015 to July 2019

Redesigned the PITSS website and completed a total brand overhaul. Created, edited, and designed all content for the PITSS website. Used SEO best practices to improve site health and page speed.

Web and Graphic Designer Hobby/Volunteer Work — 2013 to Present

Designs, codes, and implements websites for personal clients, such as friends and family, using Wordpress.com, Wordpress.org, Carrd.co, and Squarespace. Creates logos and other graphics used on client websites. Maintains and manages previous client projects to ensure stable, effective website performance. Designs and copy-edited resumes and other documents for friends and family.

Tumblr Theme Creator Hobby/Volunteer Work — 2010 to Present

Creates free-to-use Tumblr themes using HTML, CSS, JavaScript and jQuery, and Tumblr code variables. Uses effective design principles across all platforms and device sizes. Maintains and manages all themes to ensure compatibility with new Tumblr features and design standards. Responds to feedback and assists users with all questions, bug fixes, and requests. Amassed over 100,000 installations since 2010. Showcased in Tumblr's Theme Garden as a featured creator, with over 10,000 users actively using the themes today.